The message I keep re-reading

Good Morning!

I got a message from a client last week that I keep re-reading.

She's a personal injury attorney. 2 weeks ago, she was essentially invisible to AI. If a potential client asked ChatGPT or Google's AI who to hire in her area, her name didn't come up.

A competitor's did.

Then last week, she sent me this:

I'm not sharing that to brag. I'm sharing it because of what it means for you.

What changed for her wasn't luck, and it wasn't ads. It was building the kind of verified, machine-readable record that AI systems trust and repeat, (cleaning up her messaging and press around her firm’s name) and cleaning up her facts so they matched everywhere online].

Here's the part most people miss: AI doesn't recommend the loudest brand or the biggest ad budget. It recommends the one whose record it trusts. And that record can be built.

This is why Russ Ruffino, Founder of Clients On Demand, is partnering with me to teach his clients how to make this happen for THEM. (More on that tomorrow)

But, her words stuck with me, because they're true: the way people find you has changed, and almost nobody has caught up yet. Which means right now, while your competitors are asleep on this, is the window.

One honest caveat, because I hold myself to it: AI results aren't identical for everyone, and no one can promise a specific outcome. What I can tell you is what became possible for her, and that the same method is available to you.

Tomorrow I'm going to open a small number of free AI Visibility Audits so you can see exactly what AI says about you right now, the good, the bad, and the fixable.

Watch your inbox in the morning.

Christine

Christine Haas
Christine Haas Media

P.S. Her last line was my favorite. (She called it a ‘cheat code’)

Tomorrow, I'll show you how to find yours.