Important: Organic Search Traffic Just Died.

Good Morning!

I need to show you something that’s happening to your business right now.

When Google’s AI Overviews appear on a search results page, the #1 organic result loses 34.5% of its clicks instantly.

Not to position #2.

Not to an ad.

To nothing.

The searcher gets the answer right there—and about 65% never click through to any website.

You’ve probably seen this for yourself and wondered when it’s going to end.

Bad news first: organic traffic isn’t coming back.

It’s gone.

Good news: there’s something most business owners haven’t figured out yet.

NerdWallet—a major finance site—saw monthly unique users drop by more than 20% after this shift began.

Their rankings didn’t budge, and their content quality stayed the same.

But traffic evaporated because AI Overviews started answering queries directly on the search page.

Now here’s the part that changes everything: despite losing 20% of their traffic, NerdWallet’s revenue grew 37% to $183.8 million.

Less traffic.

Higher revenue.

How is that possible?

New distribution is emerging. The BBC saw ChatGPT referrals increase 188.9% in four months. Fox News was up 166.3%.

IEEE Spectrum, a technical publication, doubled its AI referral traffic in five months, with more than 5,000 pages now being cited.

These aren’t small players making desperate pivots. They’re major organizations that saw the shift early and positioned themselves to profit from it.

The question is simple: will you be early, or will you be stuck making excuses?

P.S. Go check Google right now for one of your main keywords.

If you see an AI Overview at the top, you just lost roughly a third of your potential clicks.

That’s why I’m hosting a webinar with the latest tools that can save you time and money on marketing.

The Future of AI in Your Marketing
Presented by Christine Haas
Date: October 14, 2025
Time: 2:00 p.m. Central Time (US and Canada)

Most business owners know AI is changing everything—but few know how to apply it without wasting money or losing their personal touch.

In this live session, as a former Emmy-winning journalist turned PR and AI strategist, I will unpack real workflows that cut administrative overhead and ad spend without cutting staff, turn firm data into insight that attracts better clients, and let small businesses compete—and win—on a national scale.

You’ll leave with a practical framework you can implement immediately, plus a clear view of where the next wave of technology is headed.

Attendance is free, but seating is limited.

Register now:

https://us02web.zoom.us/meeting/register/crT7u8CuSAK4WYPfHGVgyw

After registering, you will receive a confirmation email with information on how to join the meeting.

Why It Matters: AI isn’t optional anymore—it’s the new operating system for every growth-minded business.

Editor’s Note: Each edition of this newsletter is written for business owners who prefer facts over rumor.

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