How IBM's AI Revolution Can Transform Your Business (Plus: A Client's Real Experience)

Hello, AI Newsroom Family!

Today, I want to share two powerful stories that demonstrate the true potential of AI in content creation and media strategy.

IBM's AI Breakthrough IBM faced a common challenge: they needed to create massive amounts of personalized content for their digital advertising, but traditional methods weren't sustainable.

Sound familiar?

Here's what happened when they implemented Adobe Firefly:

• Generated 200 assets and over 1,000 advertising versions in minutes

• Achieved 26 times more engagement than usual

• Attracted responses from 20% of key decision-makers

In the words of Ari Sheinkin, VP of Global Demand at IBM: "Adobe Firefly is enabling our advertising and creative teams to collaborate more effectively by streamlining the process of generating high quality content, which is then used in large-scale personalization campaigns that deliver tailored experiences for customers."

But you don't have to be IBM to see transformative results.

Here's what my colleague & AI client Todd Rogenthien recently shared:

"AI has saved me hours of time but not in the way I expected. It's not doing the work for me, it's merely taking on some of the mundane work that really didn't require a lot of my expertise. With Christine's help, I've implemented AI and a number of corresponding apps into my processes to make my work flow much more seamless. I fought adapting to any AI for at least a year and I wish I had made the move sooner."

(THANK YOU, TODD!)

Why This Matters For You

These insights are game-changing for any business looking to enhance their media presence. Here are the key takeaways:

1. Maximum Efficiency In today's world of tight budgets and lean teams, AI allows you to create more content faster, without sacrificing quality.

2. Personalization at Scale AI empowers you to deliver tailored customer experiences across multiple channels.

3. Elevate Your Creative Work As IBM's Global Chief Design Officer Billy Seabrook noted, "With Firefly, our design team can focus less on tedious tasks and more on what they do best — creating innovative design solutions with AI that exceed client expectations."

4. Brand Consistency AI tools like Adobe Express help teams create on-brand content, even without deep design expertise.

To echo Todd's warning: "If you don't take advantage of AI education, you're only hurting yourself. The future was here a year ago. If you're not using some sort of AI in your workflow, you're losing valuable time while your competition is getting ahead."

🎯 Action Step: Consider which mundane tasks in your workflow could benefit from AI automation. What could you achieve with those extra hours?

Ready to stop falling behind and start leveraging AI effectively? Reply "AI INSIGHTS" to this email, and let's explore how to integrate AI into your business.

To your continued success,

Christine

P.S. As both IBM and Todd have shown, the businesses that embrace AI strategically are building significant competitive advantages.

Don't wait another year to make the move.